FNB “Headlines” Banner

OBJECTIVE

FNB’s Commercial Banking Division promised that “No matter what the markets do, we have the solution”. To prove this claim, we created a dynamic banner that matched news headlines to a helpful FNB Commercial Banking solution in real-time.

HOW DID IT WORK?

Our banner was hosted on news sites frequented by the business community such as IOL and MONEYWEB.

A content aggregator — on an hourly basis — matched keywords in the headlines to a theme like crime, financial indicators (positive or negative), 2010 FIFA World Cup, tourism and the like, and then matched them to one of ten possible FNB Commercial Banking products. The banners loaded an xml feed created by the aggregator and populated itself with those headlines and links to FNB products.

Once the headline was clicked the banner expanded to reveal FNB Commercial Banking’s solution to the effect the socio-economic and political climate in the country (as revealed by the news) can have on business.

E.g.

Headline: Xenophobic attacks.

Solution: Negative headlines affecting you tourism business? Reduce the risk of empty beds.

Click here to apply for Prebook today.

Note: As the aggregator is no longer available, an xml feed was emulated to illustrate the workings of the banner for the purposed of this entry.